Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Manama

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Manama, chennai and europe countries. You can find many jobs for freshers related to the job positions in Manama.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Manama
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. . The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Souberi

Mobile: +91 98474 90866
Location: Andaman and Nicobar Islands, Online (Manama)
Qualification: M.A. B.Ed

Experience: Experience * Teaching * Language Teaching * Storytelling * Spoken English * Interpersonal skill development * LSRW development Experience 2  more..

milan

Mobile: +91 89210 61945
Location: Kolkata , Online (Manama)
Qualification: Diploma

Experience: Mechanical design engineer   more..

Sarvamangala

Mobile: +91 8301010866
Location: Karnataka, Online (Manama)
Qualification: M.tech

Experience: Manual testing core Java SQL   more..

Pogiri

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Manama)
Qualification: B. Tech

Experience: Autocad drawing soild works & soild edge & Excal MS-Office Power point SAP MM catalogue design calculation Material section  more..

PRADHYUMNA

Mobile: +91 91884 77559
Location: Sikkim, Online (Manama)
Qualification: Higher level school

Experience: Ui ux design Starpi handaling Figma Adobe hotoshop  more..

Kavinisanth

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Manama)
Qualification: BCA(Bachelors in Computer Applications)

Experience: As a Senior Operations Executive at Infosys I have successfully overseen various aspects of operations including resource allocation project management  more..

shweta

Mobile: +91 9895490866
Location: Nagpur, Online (Manama)
Qualification: Master of engineering

Experience: Working on technology python django django rest framework react js html css and JavaScript Strong knowledge of object oriented programming  more..

Prathibha

Mobile: +91 91884 77559
Location: Karnataka, Online (Manama)
Qualification: B.E

Experience: C c++ css html sql python tableau  more..

Rafiyul

Mobile: +91 91884 77559
Location: Assam, Online (Manama)
Qualification: BCA 2nd semester

Experience: Last qualification BCA 2nd semester and now I am in BCA 3rd semester student Skills- Software data programming criativity   more..

Kakul

Mobile: +91 91884 77559
Location: Muzaffarnagar, UP, Online (Manama)
Qualification: Bachelors in computer applications

Experience: Have 2 years of experience do on page off page technical and local seo as well Currently handling 9 projects  more..

Omkar

Mobile: +91 91884 77559
Location: Maharashtra, Online (Manama)
Qualification: BE

Experience: Hi team I have 1 year of experience in software testing I am currently working in one organisation name is  more..

swathi

Mobile: +91 9446600368
Location: Telangana, Online (Manama)
Qualification: Bachalor of degree

Experience: Good knowledge of Software Development life Cycle (SDLC) System testing whether end feature is working or not Regression testing after  more..

Ravada

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Manama)
Qualification: MSc. Food Science and Nutrition

Experience: I have two years of experience and my skills are I have the Ability to convey information clearly and effectively  more..

vimal

Mobile: +91 98474 90866
Location: Tamil nadu, Online (Manama)
Qualification: BE-CSE

Experience: Software testing  more..

Sugasini

Mobile: +91 9446600368
Location: Chennai , Online (Manama)
Qualification: MBA(finance, marketing) and Diploma in advanced digital marketing

Experience: Provided freelance Canva Graphic design services to multiple Indian and International clients   more..

Selvasuryaprakash

Mobile: +91 9895490866
Location: Tenkasi , Online (Manama)
Qualification: Mca

Experience: I have knowledge from anroid app development At doing project used for Android studio   more..

RUPALI

Mobile: +91 8301010866
Location: Jammu and Kashmir, Online (Manama)
Qualification: Btech in civil engineering

Experience: I have knowledge in Autocad and Revit(certified) I have knowledge about MEP Knowledge of elevation section and 3D models I  more..

Leena

Mobile: +91 91884 77559
Location: Maharashtra, Online (Manama)
Qualification: Bsc(computer science)

Experience: SDLC STLC cycle Agile model Regression system testing Api testing Database testing cypress aitomation jenkins 1 year Experiance as QA  more..

Abinash

Mobile: +91 8301010866
Location: Gurugram, Online (Manama)
Qualification: BTECT in CSE

Experience: I am an experienced Python developer having expertise in Django Flask and Quart frameworks machine learning models with libraries such  more..

Ankush

Mobile: +91 98474 90866
Location: Maharashtra, Online (Manama)
Qualification: Graduation from pune uni

Experience: I have 2 3 years of experience in software testing and 1 yeae in automation testing in selenium with java  more..

Alisha

Mobile: +91 98474 90866
Location: Maharashtra, Online (Manama)
Qualification: Bachelor of engineering

Experience: Having 2 3 years of experience in software testing Hands on postman tool API testing regression testing functional testing black  more..

supraja

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Manama)
Qualification: DEGREE

Experience: Burpsuite nmap kali linux nessus postman testssl web application penetration testing api testing mobile penetration testing jadx genemotion   more..

Shivangi

Mobile: +91 91884 77559
Location: Rajkot, Online (Manama)
Qualification: Bachler of Computer Engineering

Experience: 4+ years of experience in Flutter Development 1 year of experience in android development 2 year of experience in Firebase  more..

Dinesh

Mobile: +91 8301010866
Location: shajahanpur, Online (Manama)
Qualification:

Experience: Dear Sir Madam -I am writing in response to your job notification -I have a B Tech in computer science  more..

Hase

Mobile: +91 89210 61945
Location: Maharashtra, Online (Manama)
Qualification: Msc Computer Science

Experience: Manual testing Automation Testing API Testing Mobile Testing |   more..

sigalapelli

Mobile: +91 98474 90866
Location: Karnataka, Online (Manama)
Qualification: bsc

Experience: python sql html css javascript react js django framework  more..

shubham

Mobile: +91 8301010866
Location: Maharashtra, Online (Manama)
Qualification: Bcs

Experience: Html css js wordpress MySQL mongodb  more..

Kutala

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Manama)
Qualification: B.tech

Experience: SQL SSIS Manual testing |   more..

Shawn

Mobile: +91 89210 61945
Location: Kerala, Online (Manama)
Qualification: BTech

Experience: Experience in Mobile Application Development ( Flutter Native Android iOS ) and Net development Have good knowledge in Dart language  more..

Chetan

Mobile: +91 9446600368
Location: Telangana, Online (Manama)
Qualification: BBA

Experience: Mobile test engineer functional testing ui testing api testing regression integration  more..

amala

Mobile: +91 9895490866
Location: Kochi, Online (Manama)
Qualification: Btech in computer science and engineering

Experience: Html css ui ux design figma adobe xd javascript web design  more..

Rajan

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Manama)
Qualification: MCA

Experience: I have experience of Frontend Web Developer of 1 year But uf there is any other field for work insted  more..

Ashish

Mobile: +91 91884 77559
Location: Uttarakhand, Online (Manama)
Qualification: BCA

Experience: HTML CSS Bootstrap javascript react jQuery SCSS WordPress  more..

Amit

Mobile: +91 9446600368
Location: Delhi, Online (Manama)
Qualification: Btech

Experience: Automation testing Selenium Manual testing Api testing Java SQL Jira |   more..

Jayabharathi

Mobile: +91 8301010866
Location: Ooty, The Nilgiris, Online (Manama)
Qualification: M.phil in English Literature and Language

Experience: One year of experience in Content writing developing editing advertising and web developing at KPR college of arts science and  more..

Balakrishna

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Manama)
Qualification: pursuing b-tech 3rd yera

Experience: Python Programming Responsive Web design Communication Skills  more..

Joycy

Mobile: +91 91884 77559
Location: Maharashtra, Online (Manama)
Qualification: Bachelor of Arts in English and History and D.Ed

Experience: Dear Sir Madam I am excited to apply for a teaching position at your esteemed School In this regard please  more..

Kumaran

Mobile: +91 9446600368
Location: Virugambakkam, Chennai , Online (Manama)
Qualification: Bsc computer science

Experience: Experience -I am fresher Skills - html css bootstrap php Mysql   more..

Meenakshi

Mobile: +91 89210 61945
Location: Rajasthan, Online (Manama)
Qualification: btech

Experience: version control - git github python ci cd- jenkins gitlab prometheus grafana kibana postgresql linux aws  more..

vaishnavi

Mobile: +91 98474 90866
Location: Panvel, Online (Manama)
Qualification: BE

Experience: I have 2+ years of experience in software testing with core skills of selenium tool automation testing Java Eclipse IDE  more..

Anjali

Mobile: +91 91884 77559
Location: Jharkhand, Online (Manama)
Qualification: BCA

Experience: 3month experience in python Django web development and I have maded several projects like blog application job information portal by  more..

Komal

Mobile: +91 8301010866
Location: Gujarat, Online (Manama)
Qualification: Bachelor of design

Experience: Skilled with adobe illustrator photoshop and canva A poet of passion and designer by profession and a creative Enthusiast I  more..

Bindiya

Mobile: +91 9446600368
Location: Kerala, Online (Manama)
Qualification: B. E

Experience: Excellent communication skills people skills multi linguistic ability to provide counseling to students parents clients customers previous admin HR cold  more..

pradeep

Mobile: +91 91884 77559
Location: Bihar, Online (Manama)
Qualification: Diploma

Experience: I have 2 years experience in WordPress php development and 8 years experience in web designing  more..

Deepa

Mobile: +91 98474 90866
Location: Karnataka, Online (Manama)
Qualification: Graduate

Experience: C++ java python Cloud computing Aws MySQL Angular Computer networking  more..

Jatin

Mobile: +91 9446600368
Location: Delhi, Online (Manama)
Qualification: Graduation

Experience: More than 2 years of content writing and research analysis experience Worked as a freelance and do affiliate marketing in  more..

Hadi

Mobile: +91 91884 77559
Location: Kerala, Online (Manama)
Qualification: Gradute

Experience: Im full stack developer with good knowledge in fronend and backend technologies  more..

Anushree

Mobile: +91 9446600368
Location: West Bengal, Online (Manama)
Qualification: Diploma

Experience: I'm a fresher I completed my diploma in electronics and telecommunications engineering from woman's polytechnic chandannagar it's a govt college  more..

Ashish

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Manama)
Qualification: B.C.A IN COMPUTER SCIENCE, DIPLOMA IN CYBER SECURITY

Experience: Skills Linux aws ccna python cyber security ethical hacking troubleshooting vpn networking monitoring nmap nessus burp suit metasploitable kalli Linux  more..

Sri

Mobile: +91 91884 77559
Location: Karnataka, Online (Manama)
Qualification: BE

Experience: Java selenium sql java mannual testing  more..

Kajal

Mobile: +91 89210 61945
Location: Maharashtra, Online (Manama)
Qualification: B Arch

Experience: 1 Design Skills: Conceptual design Architectural drafting 3D modeling and rendering Space planning Interior design 2 Technical Proficiency: AutoCAD Revit  more..

Devichand

Mobile: +91 9446600368
Location: Mumbai,Pune, Hyderabad , Online (Manama)
Qualification: Diploma

Experience: I have a 1 4 year experience in Network Security Engg for Fortigate and ASA firewall   more..

Sunil

Mobile: +91 9895490866
Location: Gujarat, Online (Manama)
Qualification: BCA

Experience: 3 year of experience as a flutter developer Dart Firebase Api integration Responsive design  more..

Payal

Mobile: +91 89210 61945
Location: Maharashtra, Online (Manama)
Qualification: B.tech

Experience: I am pursuing software testing course I have a knowledge of sdlc testing types test cases ect  more..

Monika.D

Mobile: +91 89210 61945
Location: Chennai, Online (Manama)
Qualification: BCA

Experience: Experience: Fresher Skills:java python html css | Resume for   more..

Swanooja

Mobile: +91 89210 61945
Location: Kerala, Online (Manama)
Qualification: M.Sc. Digital Forensics and Information Security(pursuing)

Experience: Technical skills: Cybersecurity operating system knowledge python(basics) Soft skills: Communication team management dedication  more..

Foram

Mobile: +91 91884 77559
Location: Maharashtra, Online (Manama)
Qualification: MSc

Experience: Biology Science maths geography hindi gujrati painting craft design  more..

Saira

Mobile: +91 9895490866
Location: West Bengal, Online (Manama)
Qualification: B.Tech in information technology

Experience: 5 years of experience in teaching upto class 10th in both offline and online mode 2 years of experience in  more..

Prajakta

Mobile: +91 8301010866
Location: Nasik, Online (Manama)
Qualification: Masters in computer science

Experience: Android developer And flutter developer | Resume for   more..

Sachu

Mobile: +91 9895490866
Location: Thiruvalla , Online (Manama)
Qualification: btech computer science

Experience: A motivated 22 year old guy with a great passion for technology and software development Likes to work with full  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in manama
Internship/projects in manama
Internship/projects in manama
Internship/projects in manama
Internship/projects in manama
Internship/projects in manama
Internship/projects in manama
Internship/projects in manama
Internship/projects in manama
Internship/projects in manama
Internship/projects in manama
Internship/projects in manama

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer